Marketing Automation Specialist - Pune, Maharashtra, India Skip to main content
Search Jobs
Head, Person, Face, Happy, Adult, Male, Man, Female, Woman, Laughing

Marketing Automation Specialist

  • R020819
  • Pune, Maharashtra, India
  • Engineering
  • Regular

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

Hybrid: This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

Join our team

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy’s outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers’ success.

A primary function of this role is to use provide automation platforms and infrastructure to build communication campaigns that enable us to reach our customers. This role transforms marketing requirements into batch or event-based automations across a variety of communications channels. You will work closely with internal marketing groups and other technology teams to build processes, develop execution plans, coordinate campaigns utilizing our automation platform and databases, and optimize multi-channel plans. As a functional leader, you will also play a key role within the team to help establish, document, and evangelize standard methodologies and processes.

What you’ll get to do…

  • Work within the Digital Marketing Operations team to translate business needs into executable technical design and scalable SFMC solutions.
  • Design and develop customer segments to be applied over Email, Web, SMS, WhatsApp, and many other customer touchpoints
  • Develop and deploy omni-channel marketing campaigns across Email, Web, SMS, WhatsApp, and other customer touchpoints
  • Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies
  • Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
  • Increase team and overall operations efficiency by driving process and documentation improvements
  • Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data
  • Drive development and enforcement of standards, tools, and methodologies within the Marketing Operations team
  • Align solutions with our technology roadmap and strategic direction of the business
  • Provide guidance to Email Marketing Managers, Product Marketing on Campaigns, ensuring appropriate acceptance criteria are defined
  • Prototype solutions to ensure business alignment with proposals
  • Provide critical production support within our campaign platforms following SLA guidelines for up-time, campaign turn-around, deliverability, and quality control. Be on-call person for driving investigations around production issues.
  • Identify areas of improvement for organizing campaigns, improving our current processes, and taking them to the next level.
  • Sign off QA to ensure campaign rollouts move seamlessly into existing marketing operations.
  • Play an active role in driving requirements for the implementation and integration of an evolving best in class marketing automation platform

Your experience should include…

  • 5+ years of experience working with an enterprise level Marketing Automation such as Salesforce Marketing Cloud
  • 3+ years of constructing marketing campaigns, A/B split testing, and workflows using Salesforce Marketing Cloud with emphasis on Automation Studio, Advertising Studio, and Journey Builder. Other top-tier marketing automation tools (i.e.: Adobe, SAAS, Aprimo, others) a bonus.
  • 3+ years of working with complex data sets to produce customer segments for marketing campaigns with hands-on experience with SQL syntax and data platform tools
  • Salesforce Marketing Cloud certifications preferred
  • Experience in campaign marketing environment, preferably with experience across integrated customer communications (email/SMS/web).
  • Solid understanding and experience with customer data warehouses.
  • Ability to rapidly adapt to new processes, learn new systems and quickly diagnose and troubleshoot emergent issues.
  • Analytical and detail-oriented approach to work.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Apply Now and Join the #GoDaddyLife today!

Please review these directions prior to submitting your application:

  • To ensure we address you correctly throughout the process, please enter your Preferred Name if different than your Legal Name. We may ask you to confirm your Legal Name at a later stage when necessary.
  • If you do not have a legal first name, please input FNU where you are asked to input your first name.
  • If you do not have a legal last name/surname, please input LNU where you are asked to input your last name/surname.
  • Submit your resume and/or cover letter in PDF or Docx format.
  • For phone number, please enter your mobile number. 

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

×
+ Add another education
International GoDaddy Diversity & Inclusion Questions

At GoDaddy, we strive to build teams that reflect the broad perspectives and experiences of our customers.  We’re proud of our culture, and we’re committed to fostering inclusion and belonging for all our employees. Our philosophy is, come as you are and do great work. You belong here! 

To help us understand whether all job applicants are experiencing our recruitment process similarly regardless of who they are, we ask voluntary self-identification questions of all candidates. Below is a voluntary demographic question. Responses to the below question is multi-select, please check all that apply to you.

GoDaddy does not discriminate on the basis of race/ethnicity, age, sexual orientation, gender, gender identity or expression or any other basis protected by the laws in your region. Responses are anonymous. Your responses, or your choice not to respond, will not be associated with your specific application and will not in any way be used in the hiring decision.  

This data is only used at a summary level for analysis of trends, not at the individual level. By responding to the question, you are consenting to us using your responses for these purposes. If you choose to answer them, your responses will be used to help us identify areas for improvement as we seek to ensure our hiring process considers everyone equally and fairly. More information about the way we use candidate data can be found here

Not You?

We have emailed you a code to verify your identity. Please check your spam/junk folder if you don't receive the email in your inbox.

Your application is complete. We will review your qualifications and reach out if you’re a match for a role at GoDaddy. To learn more about what it’s like to work here, head over to Instagram, Twitter, Facebook, and TikTok and follow @GoDaddyLife.

@godaddylife Join Stacy Noble for a #DayInTheLife of a Customer Support and Sales Guide! You’ll see firsthand how she helps our entrepreneurs take their businesses to the next level. If you are interested in learning more about GoDaddy’s Care Team, visit https://careers.godaddy/customer-care. #GoDaddyLife #YouBelongHere #CustomerSupport #saleslife #career #careermode #careerjourney #jobtips ♬ original sound - GoDaddyLife
@godaddylife Check out a #dayinthelife w/Elishah Rivera #jobs #godaddylife #careers ♬ original sound - GoDaddyLife
@godaddylife Meet Praveen Alavilli, our VP of Engineering - Commerce. He shares the projects that fill him with immense pride from the Commerce organization, and a quick look ahead to the exciting prospects of 2024. #GoDaddyLife #MakeaChange #NewYear #AI #careertiktok #careertok #joblife #jobsearch #entrepreneur ♬ original sound - GoDaddyLife